Monday, November 04, 2013.

NEW RENAULT LOGAN: MODERN DESIGN, SOPHISTICATION AND INNOVATION WITH THE SAME QUALITIES OF THE PREVIOUS GENERATION

When it was introduced in Brazil, back in 2007, the Logan was soon widely acclaimed by consumers. The model innovated and became a game changer, by showing that a product can offer interior room, mechanical robustness, low maintenance costs and a three-year warranty without being costly. The new generation comes with the 2014 range, with the same qualities that made it a sales success, featuring the new brand identity and improved sophistication, innovation and comfort.
 
The new curved front, rear and side lines gave the New Logan a more sophisticated look, following Renault’s new design strategy launched in 2010 under the command of Laurens van den Acker, Senior VP, Corporate Design. The new brand identity was created based on the notion of lifecycle and materialized in five concept cars: DeZir, Captur, Frendzy, R-Space and Twin’Z. Renault’s “life cycle” design strategy encompasses the experiences of its customers as they fall in love, discover the world, found a family, work, play, and attain wisdom. From the new concept cars, the new visual identity defined by Renault designers was reflected in mass production models.
 
On the inside, the model has innovations such as the Media NAV 1.2 system, with a 7” inch screen and automatic air conditioner. The cruise control with speed limiter, parking sensor and gearshift indicator are major novelties.
 
“We are launching a new, sophisticated and innovative product that keeps the competitive advantages of its previous generation”, says Olivier Murguet, president, Renault Brazil.
 
Renault’s new visual identity
New Logan’s design was developed with the participation of Renault Design Latin America (RDAL). Located in São Paulo, it is the brand’s first design studio in the Americas. As the new Clio, it encompasses the brand’s new visual identity created by Laurens van den Acker adopted by other models worldwide.
 
 
The new curved front gave the sedan a bolder look with the adoption of a bulkier bumper. The combo headlights include dual projectors and indicator lamps. The front grille has a prominent chromed molding with the Renault logo that stands out in the middle. The Dynamique version has an even more sophisticated front grille, thanks to the chromed moldings that surround fog lamps. The hood has not two creases that stretch towards the headlamps, for a more harmonious and balanced look.
 
On the rear, tail lamps stretch over the body sides with geometrical patterns giving prominence to brake and backup lights. The Renault logo is placed in the middle of the trunk door, with the name “Logan” written just underneath, also in line with the new brand identity. The trunk door has a horizontal crease that looks like a spoiler.
 
The new body structure did not change roominess, one of the sedan’s strong points. The New Logan has a major advantage compared to its direct competitors: its ample internal and external dimensions – 2.63 m of wheelbase, 4.35 m length, 1.73 m width (without side mirrors) and 1.52 m height.
 
Added sophistication

  • Completely new interior
  • Cruise control
  • Speed limiter
  • Gear shift indicator
  • Mirror-mounted side repeaters
 
New Logan’s interior has new materials, colors and textures that add sophistication. The dash was completely revamped – it is now even more modern, with a smooth touch. The three-spoke steering wheel has an anatomic grip and features a centered Renault Logo. The Dynamique version has steering-mounted cruise controls (speed limiter and regulator).
 
“Our main goal was to improve finishing quality and increase sophistication in order to meet the expectations of our Brazilian customers, who praise interior and finish quality”, explains Gustavo Schmidt, Commercial VP at Renault.
 
The white-lighted instrument cluster improves visibility and sports three displays: an analogic rev counter and speedometer and a digital fuel gauge and multifunctional cruise control display, allowing drivers to check instantaneous and average fuel consumption, range, fuel consumption level, average speed, total and partial distance traveled. The gearshift indicator is another fuel economy aid.
 
The New Logan’s interior offers 8 to 11 storage compartments, depending on the version. Front and rear door panels include a map and bottle holder (each front door can hold a 1.5 liter bottle). The huge glove compartment has a 5.7-liter capacity. Specific compartments for drink cans and cups are found on the central console ahead of the gear lever and behind the handbrake, between the two front seats.
 
The new fold-down rear seat improves functionality and roominess. The Dynamique version is equipped with a 1/3-1/2 split folding rear seat and the Expression version is equipped with a 1/1 folding seat.
 
The Dynamique version features mirror-mounted turn signals, for added sophistication.
 
Affordable innovation
  • Media NAV 1.2 with Eco-Coaching and Eco-Scoring
  • Automatic air conditioner
 
The New Logan sports the Media Nav 1.2 system, with an in-dash large 7’’ color touchscreen that includes Eco-Coaching and Eco-Scoring, in addition to GPS, Bluetooth, and radio. The system is an evolution of the equipment first seen on Renault models in 2012.
 
The Eco-Scoring function assesses the driver’s performance in the end of the trip, taking into account gear changes, speed regularity, consumption and distance traveled. The Eco-Coaching feature instructs drivers for a more economical driving.
 
Having Bluetooth connection means you can phone without taking your hands off the wheel, synchronize your phonebook and log, and play music from a mobile device directly through the vehicle loudspeakers. All commands are displayed on the in-dash screen.
 
The Media Nav 1.2 also features a GPS, with easy programming and offering a wide array of points of interest. Directions may be set and saved when a map is shown onscreen. The system displays the expected time of arrival, distance to travel, average speed and other useful information.
 
Personal mobile devices are connected to the front-panel USB/iPod or jack, and are controlled directly from the touchscreen or from the steering wheel controls. Hands free connectivity enables drivers to listen to music, change radio stations, or answer phone calls.
 
The audio and air conditioning systems are located on the center part of the dashboard. The Dynamique version offers a first-in-segment automatic air conditioning as an option, whose temperature control is easily operated.

Interior design and comfort

·New seats

·Height-adjustable driver’s seat

·Remote trunk and fuel filler door release

·Improved acoustics

 

Five people can travel inside the New Logan with comfort for the knees, shoulders and head, thanks mainly to its good wheelbase dimensions (2.63 m), which is above the majority of its competitors. The ample interior room is also perceived in its 510-liter trunk that accommodates a whole family’s luggage.

 

The best driving position is easily obtained thanks to the height-adjustable steering column and driver’s seat. All seats are new and the Dynamique version offers the unprecedented Cover Carving (CCT) Technology. With thicker foam cushions ranging from 5 to 20 millimeters, the seats ‘embrace’ the body improving comfort and ergonomics.

 

Designers gave special attention to acoustics on the New Logan. The surface area of soundproofing components has been increased in engine compartment and body structure and the padding quality was improved. This substantially reduces engine noise in the passenger compartment. In addition, certain superstructure parts have been reinforced to avoid unpleasant resonance effects coming from the suspension. The result is an all-round quieter traveling environment.

 

Special attention was paid to the installation of front suspension arms in the underframe mounted with cushions on the monocoque. The bushings attaching the suspension arms to the body ensure acoustic insulation, stiffness and the necessary support for greater maneuverability and safety on curves.
 
Engines
  • 1.0 16V Hi-Power
  • 1.6 8V Hi-Power
  • Gearshift indicator
 
The New Logan sports two different engines. The new 1.0-liter 16-valve Hi-Power engine also equips the New Clio – it was awarded an A by the Brazilian Fuel Efficiency Labelling Program that rates cars according to fuel consumption. Another option is the 1.6-liter 8-valve Hi-Power engine, first seen in August 2012.
 
The New Logan’s engines benefit from Renault’s expertise in Formula One. The brand powers 4 teams in the highest class of single-seater auto racing. Local powertrain development is carried out at the Renault Technology Americas (RTA), an engineering center situated next to the company’s São José dos Pinhais plant, in Paraná, whose mission is to develop products that best suit Latin-American needs.
 
The New Logan is the first in its class to be equipped with an engine having four valves per cylinder. The 1.0-liter 16-valve Hi-Power engine was given a number of mechanical innovations. There are 71 new components, including pistons that increased the compression ratio from 10:1 to 12:1, a new oil pump and cylinder head gasket.
 
The 1.0-liter 16-valve Hi-Power engine delivers 80 horsepower (running on ethanol) and 77 horsepower on gas at 7,570 rpm, with a maximum torque of 10.5 kgfm on ethanol and 10.2 kgfm on gas, at 4,240 rpm. In urban driving conditions, it consumes 8.1 km/l (on ethanol) and 11.9 km/l (gas), while in extra-urban conditions it consumes 9.2 km/l (on gas) and 13.4 km/l (ethanol).
 
Thanks to its fuel efficiency rates, the New Logan was awarded an ‘A’ on the Brazilian Fuel Efficiency Labeling Program (PEBV), implemented by INMETRO [National Institute of Metrology, Standardization and Industrial Quality] that rates cars according to fuel consumption, and evidenced by a label attached to the vehicle.
 
The New Logan is equipped with a gearshift indicator, an in-dash device that tells the driver when to change gears upwards or downwards, taking into account fuel economy and driving styles.
 
The New Logan offers a second option in terms of motorization. The 1.6-liter 8-valve Hi-Power engine delivers 106 horsepower running on ethanol (15.5 kgfm) and 98-horsepower on gas (14.5 kgfm).
 
85% of its torque is available from 1,500 rpm, ensuring a gain in agility, especially in urban driving conditions, in addition to faster pick-ups, which is particularly important on the road.
 
New platform
Changes do not concern aesthetics only. The model was completely revamped from body structure to suspensions, steering, brakes and electrical system. The front and hear overhangs are 27mm and 19mm larger, respectively. Equipped with a new variable assistance, steering is now firmer and safer.
New Logan’s front and rear suspension were developed taking into account the local driving conditions. The front McPherson strut suspension has wishbone-shaped arms and shock absorbers integrated to coil springs – versions equipped with the 1.6-liter Hi-Power engine have a stabilizer bar. The rear semi-independent suspension features a transversal torsion-beam axle, coil springs, vertical shock absorbers and a stabilizer bar.
 

 
Safety
  • Front side air bags as a standard feature
  • Anti-lock braking system (ABS) with Electronic Brakeforce Distribution (EBD)
 
The New Logan has driver and passenger air bags as standard features, as well as ABS, with electronic brakeforce distribution (EBD). The CAR system activates locks automatically when the car reaches 6 km/h, for further peace of mind.
 
In a frontal collision, the sudden deceleration can cause driver or passengers to slide down under the lap section of the seatbelt. Anti-submarining protection helps eliminate this danger by holding the body firmly in the seat. The three-point front seatbelts (a standard feature on all Renault models) are height adjustable and have load limiters calibrated to protect the thorax on impact.
 
The New Logan’s front and rear structures have reinforced programmed crumple zones. The cabin has a rigid construction to protect occupants, with a reinforced B-pillar and upper cross section, protecting passengers in case of impact, minimizing lesions. Childproof locks prevent all doors from being opened from inside the vehicle.
 
The folding, retractable steering column is positioned to reduce the risk of contact with driver’s knees. In case of a frontal impact, a pendulum system impedes the engine from invading the cabin and pedals move downwards to avoid hitting the driver’s feet.

Accessory range
New Logan buyers may customize their cars with a wide array of accessories specially developed for the sedan. All components were type-approved and are factory guaranteed. Alarm, tow bar, fog lamps, chrome tailpipe extension, 15’’ alloy wheels, parking sensor and a wide range of CD/MP3 audio systems are available, among others.
The Kit Sport shines through with side skirts, front and rear spoilers and a rear airfoil.
 
In addition to customizing and/or increasing comfort levels, customers having original equipment installed on their New Logan ensure that the 3-year warranty benefits remain unchanged.

Versions and equipment

The New Logan is available in four versions: three for equipment and two for engines, as follows:

 

·Authentique with a 1.0-liter 16-valve Hi-Power engine: dual front air bags, ABS with EBD (electronic brakeforce distribution), high mounted brake light, 15’ wheels’, black door mirrors and handles, electrically adjusted door mirrors, vanity mirror in sun visor, remote trunk and fuel filler door release. Main options: power steering and air conditioner.

 

·Expression with a 1.0-liter 16-valve Hi-Power or 1.6-liter 8-valve Hi-Power engine. Additional equipment over Authentique: air conditioner (1.6-liter 8-valve Hi-Power engine), power steering, AM/FM/CD audio system with 2 DIN + USB + Bluetooth connection, front power windows, remote central locking, perimetric alarm, trip computer, 1/1 folding seat, heating system, rear window demister, body color side view mirrors and door handles, black B-pillar trim. Main options (1.0-liter 16-valve Hi-Power engine), Media NAV 1.2 and parking sensor.

 

·Dynamique with a 1.6-liter 8-valve Hi-Power engine. Additional equipment over Expression: CCT technology seats, 15’’ alloy wheels, fog lamps, rear power windows, cruise control, speed limiter, mirror-mounted turn signals, power side view mirrors, 1/3-2/3 split-folding rear seat and leather-wrapped steering. Main options: Media NAV 1.2, outside temperature gauge, automatic air conditioner and parking sensor.

 

All versions are equipped with 185/65 15’’ tires.

 

Peace of mind
Financing plays a major role in car purchases. RCI is Renault and Nissan financial arm in the domestic market channeled into offering finance plans adapted to different customers’ needs. The ‘Conquista Novo Logan’ plan is aimed at customers that have another model of the same segment with an average ownership time of 3 years (the average trade-in time for the segment). For example, when the trade-in value is equivalent to 60% of the amount financed, the balance is repaid in 36 installments with an interest rate of 0.69%.
 
The New Logan still offers a warranty of 3 years or 100 thousand kilometers, whatever comes first.
 
Renault’s scheduled maintenance program involves a visit every 10,000 km and costs the equivalent to R$1 a day if the total cost of the maintenance program is divided into the number of days corresponding to three years. In the end of the three-year period, servicing a 1.0-liter 16-valve or 1.6-liter 8-valve engine would cost an average of R$950 and R$965, respectively. This is one of the lowest running costs in its class. What’s more, they are identical to the maintenance costs of the previous generation.
 
The Renault aftersales network also offers a range of fixed-price packages for scheduled maintenance and components, including wearing parts, allowing customers to spread expenses across the whole vehicle ownership time for maximum peace of mind, since fixed-price packages include parts and labor costs.
 
The New Logan has one of the lowest reparability costs in its class as to parts that are more commonly replaced. For example, a front bumper has a MSRP of R$390 compared to R$548 of the previous generation.
 
Immediate availability of parts is a major concern for Renault. This is ensured by a system consisted of warehouses in Jundiaí (SP), with a capacity to store more than 30 thousand components, and in São José dos Pinhais (PR), with a capacity to store more than 12 thousand items. The logistics system allows sending parts on a daily basis to dealerships nationwide, with the shortest time possible.
 
New Logan owners may rely on the Renault Assistance, a roadside and breakdown assistance available 24/7. If your vehicle breaks down, the Renault Assistance will bring help for a prompt local repair at the roadside. If your vehicle cannot be repaired, it will be transported to the nearest authorized Renault dealer. The Renault Assistance service is offered free of charge during the first 24 months after the date of first purchase.
Market
The New Logan competes in a fast-growing segment that sees new models arriving year after year. In 2012, the compact sedan segment totaled 15% of domestic sales and it is expected to account for 17% in 2013.
 
“The new generation of the Logan is aimed at consumers that look for added technology, comfort and design, with low maintenance costs”, explains Gustavo Schmidt, Commercial VP at Renault Brazil.
 

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