Monday, November 28, 2016.

Products made by Borda Viva Association now on sale at Champs-Élysées avenue

From the Curitiba metropolitan area to one of the world’s most famous upscale shopping hubs. Articles made by the Borda Viva Association are now on sale at L’Atelier Renault, at Champs-Élysées avenue, in Paris. The non-profit sponsored by the Renault Institute assists vulnerable children, youths and women that live in the Borda do Campo community, in the environs of Renault’s Ayrton Senna Complex. The Association has become a benchmark in the region in terms of sustainable social development, with more than 50 thousand people benefited by the projects developed through collaboration with the Institute channeled into improving the quality of life, education and generation of income for needy families.

The products now on sale at L’Atelier Renault were developed as a result of a project carried out at Borda Viva Association. Through collaboration with fashion design students of the Catholic University of Paraná, the Sewing House creates and crafts bags, cases, holders and other items made from repurposed automotive equipment, such as seatbelts and interior trim fabric.

“Throughout ten years of collaboration, the Renault Institute is promoting the Borda Viva Association in a number of events to improve its visibility and develop new business opportunities. Making its products available at L’Atelier Renault, in Paris, is a major milestone to demonstrate Renault’s commitment to support the social and economic development of the communities where it operates”, says Caique Ferreira, Vice-President of the Renault Institute and Communications Director at Renault.

Other projects

In addition to the Sewing House, the Borda Viva Association develops other projects, such as:
Kitchen School: At the Borda Viva Association, the Kitchen School has implemented a food safety program focused on schoolchildren living in social vulnerability situations. The meals are prepared by women who live in the community to be served to 180 children on a daily basis (45 thousand meals a year).

Commercial Kitchen: Generation of income is incentivized through a Commercial Kitchen, by means of which women who live in the community attend cooking classes and are trained to work at the Borda Viva Community Restaurant, where they prepare not only meals for local residents in need, but also cakes, breads, patisseries, snacks and juices to be delivered as coffee-break items to nearby companies and events.

Renault Institute

Created six years ago, the Renault Institute aims at promoting social and environmental responsibility activities focused on three pillars: Human Capital, channeled into Social Development, Education and Diversity; the Environment, to promote environmental sustainability; and Road Safety Education, especially through “The Road and Me” project. Approximately 400 thousand people have benefited from the actions carried out by the Renault Institute. For additional information, please visit


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