Renault celebrated its 20th anniversary as a local car manufacturer this Thursday (4), during an event that gathered 7,000 people – from employees, suppliers and dealers to public authorities and journalists – at its Ayrton Senna Complex, in the state of Paraná. Since start of production, on December 4, 1998, Renault has already made over 3 million cars and 4 million engines in Brazil, out of which 30% have been exported.
“Renault has been continuously investing in Brazil, even during periods of economic instability. This allowed us expanding our manufacturing footprint, introducing models targeted at the needs of Brazilian and Latin American consumers and posting consecutive market share records since 2010. Renault believes in Brazil”, says Luiz Fernando Pedrucci, Chairman of the Latin America Region at Renault.
Renault’s 20th anniversary coincides with an all-time record market share in the domestic market, with 8.7% in the January to December period, thanks to a comprehensive lineup and the success of the latest models introduced, Captur and the Kwid – which leads the compact entry segment, with 45% of market share.
Following its Easy Life approach to make customers’ lives easier, Renault has introduced an innovative sales platform. The K-Commerce is the most comprehensive online platform where customers may buy a Kwid on the device of their choice – including a smartphone.
With investments totaling R$ 7 billion since start of operation, Renault Brazil’s Ayrton Senna Complex comprises four factories in the state of Paraná: a passenger car plant (CVP), a light commercial vehicles plant (CVU), a powertrain plant (CMO) and the aluminum die casting plant (CIA). With approximately 1,000 engineers, the engineering center located at the Ayrton Senna Complex is channeled into Research & Development. In addition to administrative offices, in São Paulo Renault has the only design center established by the Group in the Americas.
Operating in three shifts, Renault manufactures seven models in Brazil: Kwid, Sandero, Logan, Duster, Duster Oroch, Captur and the Master van, as well as the 1.0 SCe, 1.6 SCe and 1.6 Hi-Power engines – the latter one targeted at overseas markets. Renault has 7,300 employees in Brazil and generates approximately 25,000 indirect jobs in the state of Paraná alone.
Renault not only creates new jobs and income possibilities, but also contributes to state and municipal governments by offering 150 commuter buses to carry its employees to and from its manufacturing facilities every day. Moreover, Renault’s self-funded health care program benefits over 20,000 people.
Renault has been among the 150 Best Places to Work in Brazil for eight consecutive years, and it proudly boasts its position as one of the Top 10 in 2018. The list ranks Brazilian companies based on organizational climate and people management.
Manufacturing Footprint – Timeline
In March 1996, Renault has laid the foundation stone of its Ayrton Senna Complex. Present in Brazil for over 50 years, since the introduction of legendary models like the Gordini and Interlagos, it was taking the first step to start operations as a local manufacturer. Two years later, CVP’s ribbon-cutting ceremony coincided with the introduction of the Scénic – and the minivan segment – in the domestic market, which would become a major sales success.
One year later, Renault would start operations of its powertrain plant. CMO had capacity to make 280,000 engines a year and manufactured 1.6 16V engines that equipped the three models made locally at the time: the Scénic, Clio and the Clio Sedan, in addition to being exported to Argentina to equip the Mégane lineup. In 2000 – the first full year of production at the CMO –, the plant has made approximately 30,000 engines.
In 2001, the light commercial vehicles plant has become the first joint manufacturing unit established by the Renault-Nissan-Mitsubishi Alliance globally. It had capacity to make 60,000 vehicles a year for both Renault and Nissan.
In 2012, a major milestone has been achieved by Renault in Brazil: the CVP60 project allowed expanding production capacity from 280,000 to 380,000 units a year: the passenger car plant – which manufactured the Duster, Sandero and Logan at the time – had its capacity increased from 220,000 to 320,000 cars a year and the powertrain plant maintained the yearly output of 60,000 units.
In 2018, thanks to an investment of R$ 750 million, Renault has enhanced its manufacturing footprint with two major milestones. First, start of operations of its Aluminum Die Casting Plant (Curitiba Injeção de Alumínio - CIA), channeled into production of cylinder heads and engine blocks for its 1-liter and 1.6-liter SCe engines. With capacity to make 500,000 components every year, it is the most advanced die casting plant in the Renault-Nissan-Mitsubishi Alliance. In parallel, Renault has enlarged its powertrain (CMO) plant to machine engine blocks and cylinder heads made at the CIA.
With cyber-physical systems, CVP, CVU, CMO and CIA follow an Industry 4.0 approach, thanks to innovations in manufacturing technology channeled into processes quality, employee safety, efficiency and productivity.
Commitment to the society and the environment
In order to manage its societal and environmental initiatives, the car manufacturer established its Renault Institute in 2010. Since then, approximately 700 thousand people in Brazil benefited from the Institute’s activities focused on two pillars of activity – Sustainable Mobility and Inclusion.
Key activities related to the Inclusion pillar involve:
- The Renault Experience program, which is channeled into fostering university students’ innovation and entrepreneurship following the incubator-type business model. Approximately 37 thousand students have been impacted by the program implemented in 2010.
- Teaming up with the Borda Viva Association, a nonprofit targeted at sustainable development, food security for children, and empowerment of women through entrepreneurship and generation of income. Approximately 90 thousand people have been impacted by the actions carried out by the nonprofit in collaboration with the Renault Institute.
As to the Sustainable Mobility pillar, flagship initiatives include:
- “The Road and Me”, a road safety education program that operates with permanent centers in eight Brazilian cities: Curitiba, São José dos Pinhais, Maringá and Arapongas (state of Paraná); Pelotas (state of Rio Grande do Sul), São Bernardo do Campo, Santa Bárbara D’Oeste, and São Paulo city (state of São Paulo). It is also implemented through itinerant programs in parks, malls and events. Approximately 230 thousand children have been impacted by the initiative in Brazil.
- More than 150 all-electric cars sold to Brazilian organizations working on zero emission mobility projects.
Since 2016, Renault Brazil has a zero-landfill commitment, which means that it recycles or repurposes 100% of the waste generated by the manufacturing processes of its Ayrton Senna Complex.
All plants have ISO 14001 certified Environmental Management systems that ensure environmental compliance is maintained, and they also comply with ISO 26000 standards for socially responsible behavior and actions.
Ayrton Senna Complex – Additional Information:
2.5 MLN m2 – 60% of protected area
Annual production capacity (units):
Kwid, Sandero, Logan, Duster, Duster Oroch, Captur and Master.
Number of employees: 7,300
Indirect jobs: 25,000 in the state of Paraná