Friday, September 14, 2018.

RENAULT CELEBRATES ITS ONE MILLIONTH SANDERO MADE IN BRAZIL

In addition to being Renault Brazil’s first global launch, and the brand’s best-selling model in the domestic market, the Sandero is now crossing a new milestone, with 1 million units made at the Ayrton Senna Complex, in the state of Paraná. The car is currently available on the Authentique, Expression and GT Line trim versions, along with the adventure-seeking Stepway and the R.S. 2.0 hot hatch. More than ten years after its launch, the Sandero is still a success in the domestic market, with best-in-class roominess in the compact segment. The Sandero is among the country’s top-selling models.
 
“The Sandero is a success since its launch and is recognized for its generous roominess and robustness. Setting the milestone of 1 million units made in Brazil makes us all very proud at Renault Brazil”, says Luiz Pedrucci, president at Renault Brazil.

The Sandero made in Brazil is sold both in the domestic and overseas markets, such as Argentina, Uruguay and Paraguay. Renault’s manufacturing plant in the state of Paraná has already exported 210 thousand units since its launch.

Designed and made in Brazil

Launched in Brazil in 2007, the Sandero was designed by local engineers and automotive stylists taking into account the needs of domestic consumers. Since the beginning, the model has become a benchmark in terms of robustness and interior room in the compact hatchback segment and lured families and single customers looking for a practical, fully equipped car with an attractive design. It was initially marketed with a 1-liter or 1.6-liter, 16-valve dual fuel engine.
 
After a facelift in 2011, the Sandero was given a modern design, a refined interior and more comfort items. The new generation would arrive three years later. The New Sandero was built on a new platform, with new bodywork, new electrical, braking, steering and suspension systems, as well as a new design and a completely revamped interior.
Besides the special series Tweed, Tech Run and Vibe, the Sandero’s history in Brazil includes trim versions that are highly praised by local consumers.

Sandero Stepway

Launched in 2008, one year after the arrival of the Sandero in the domestic market, the Sandero Stepway was launched as the adventure-seeking hatchback. Under the hood, the modern 1.6 16v Hi-Flex engine delivers excellent performance. The model is widely known for the robustness of its powertrain, which was considered one of the pillars of the development process carried out by the team of engineers at the Renault Technology Americas, the engineering center that started operations in 2007, at the Ayrton Senna Complex.
After a facelift in 2011, the Sandero Stepway was given its very own personality, in order to set it apart from other trim versions. Bulkier bumpers, black masks on headlamps and tail lamps, in addition to a higher ground clearance made it stand out from the crowd.
 
In 2012, the Sandero range has seen the arrival of the Rip Curl series, made in collaboration with the globally successful boardwear brand, targeted at consumers looking for a fully equipped hatchback with an attractive design and outstanding details.


A new generation was introduced in 2014, with an even more attractive design, plenty of versatility and connectivity. With a strong bet on its new design, the car offered the typical SUV stance paired with details that are bold and refined all at once. In 2016, a new Rip Curl limited series has hit dealerships nationwide.

More than 258.8 Sandero Stepway have been made so far in Brazil. A sales success since its launch, the car is now one of the best-selling models among adventure-style hatchbacks, with 26% of share in the segment.


Sandero R.S. 2.0

In September 2015, the Sandero range was given a new member, with a double-barreled name. The Sandero R.S. 2.0 is Renault Sport’s first car made and marketed in Brazil. The new series is made on the Sandero platform combined with the sports car brand’s genes, from the racetracks to the roads. Designed and developed by Renault Sport, in collaboration with Latin-American design and engineering teams, the Sandero R.S. is a true sports car, with major changes in terms of aesthetics and powertrain (engine, transmission, suspensions, and brakes, among others).
 
Equipped with a 2-liter naturally aspirated engine that delivers 150 hp and 20.9 kgfm on ethanol, paired with a 6-speed manual transmission with shorter gear ratios for added sportiveness, the hot hatch reaches the top speed of 202 km/h and goes from 0-100 km/h in only 8.0 secs, reaching 1,000m in 29.4 secs from a standing position. The Renault Sandero R.S. 2.0 stands out for its capacity to deliver a sporty feeling from the first touch on the gas pedal, as well as a pleasurable driving on everyday use.

In May 2017, the hot hatch would be given a limited series to offer even more sportiveness. The Racing Spirit series comes with Michelin PS4 tires combined with 17’’ wheels, red brake calipers and wheel hubs. The same color – widely associated with sportiveness – is also found on the lower part of the exclusive bumpers that also feature F1-style blades, as well as on side view mirrors, on the diffuser and the new side stripes highlighting the “Racing Spirit” name. The exclusive version also comes with a gearshift knob featuring a numbered plaque and an interior roof in black.