Tuesday, March 21, 2017.

RENAULT ENCOURAGES DRIVERS TO “DRIVE LIKE A WOMAN” ON THE INTERNATIONAL WOMEN’S DAY

This International Women’s Day (March 08), the Renault Institute is campaigning against deep-seated prejudice. Starred by Marina Ruy Barbosa and Bruno Gagliasso, the social media campaign features three videos to demonstrate that, contrary to popular belief, driving like a woman is a good thing! For example, 71% of traffic accidents are caused by men, who are also liable for 70% of moving violations. In contrast, women tend to drive safer, like stopping at the yellow light and keeping a safe distance from the car ahead. In the end, Marina, Bruno and the Renault Institute invite internauts to use the #eudirijoquenemmulher [I Drive like a Woman] hashtag.
 
The video is available on the Renault Institute page (www.institutorenault.com.br), as well as on Renault’s Facebook (facebook.com/renaultbrasil) and Instagram pages.

Boosting health and empowerment


In addition to the online campaign, Renault is organizing sports and health boosting events, as well as seminars to promote professional guidance and empowerment to celebrate the International Women’s Day. The events will be held throughout March at Renault’s Ayrton Senna Complex, in São José dos Pinhais, and at La Maison Renault – a concept venue created for the launch of the Captur SUV.
 
In line with the initiatives carried out by the brand to foster gender equality, the activities started last weekend (March 04-05) with the 16th edition of the Curitiba Women’s Run. The Renault Institute is sponsoring what is considered the first women’s only running event held in Brazil, with a number of activations held at Oscar Niemeyer Museum, one of the city’s main tourist attractions.
 
Health and wellbeing activities continue this week. From March 7-10, Renault employees at the Ayrton Senna Complex will be offered health checkups including body weight and body mass.

Other activities


Renault is organizing other activities in order to celebrate the International Women’s Day this Wednesday. In São José dos Pinhais, employees are invited to watch Milene Sipas’ speech “Executive – yes, I want to be one!” Holding an executive position at Renault RPoint dealership, in São Paulo, Sipas will talk about her professional background and give tips on how to improve work-life balance.
 
At La Maison Renault, in São Paulo, the Women@Renault group will have a special gathering. From the outset, in 2010, the Women@Renault plan is an in-company social network dedicated to women, with training, coaching and mentoring activities aimed at promoting women to senior management positions.
 
And the initiatives are paying off. Last year, Renault was recognized with a gold medal at the 2016 WEPs Brazil Award – Companies Empowering Women, an initiative sponsored by Itaipu Binational in the framework of the UN Women and the United Nations Global Compact to promote a culture of and environment with gender equality amongst Brazilian companies of all sizes and sectors. WEPs is an English acronym for Women’s Empowerment Principles.
 
In São José dos Pinhais, psychologist Roberta Limardi will give a speed on “Empowering your Professional Image” on March 28. Specializing in profile reading and research, Limardi will give tips on image and style.

Renault Institute

Created six years ago, the Renault Institute aims at promoting social and environmental responsibility activities focused on three pillars: Human Capital, channeled into Social Development, Education and Diversity; the Environment, to promote environmental sustainability; and Road Safety Education. Approximately 500 thousand people have benefited from the actions carried out by the Renault Institute. For additional information, please visit www.institutorenault.com.br.

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