Wednesday, November 21, 2018.

RENAULT NIGHT CELEBRATES 20 YEARS OF LOCAL PRODUCTION IN BRAZIL

-10th edition of the event held at the São Paulo Motor Show

  • Journalist Roberto Nasser, who coined the word antigomobilismo (classic car fandom) has been honored during the event

  • Mégane/Scénic Family Clubs, Clio Club and Sandero Club have also been honored

The 10th edition of the Renault Night, a traditional event to celebrate the Renault brand, was held at the carmaker’s booth at this year’s São Paulo Motor Show. The event coincided with the celebration of Renault’s 20 years of local production in Brazil and the 120th anniversary of the Renault brand.
 
This year’s Renault Night has been also an opportunity to pay homage to journalist and lawyer Roberto Nasser, a classic car aficionado and founder of the National Automobile Museum, who passed away last week. “Nasser was one of the great masters of our industry, with his magnetic enthusiasm for cars”, says Caique Ferreira, Communications Director at Renault Brazil.
 
The event gathered classic cars, fan clubs, Renault brand aficionados, journalists and the big names of Brazilian motorsports, such as former drivers Bird Clemente, Luiz Evandro Águia and Paulo Solaris.
 
Models representing Renault’s 20 years of local production were on display at the exhibition area,, such as those lent by the Mégane/Scénic Family clubs, Clio Club and Sandero Club. The 1998 and 2000 Scénic minivan represent the first generation of the first model made by Renault in Brazil, while the two units of the Clio demonstrate the evolution of the brand’s best-selling compact car in the domestic market. A customized Sandero shows off all the versatility of the compact car that is a sales success since its launch, in 2007, which has just surpassed 1 million units manufactured in Brazil.
 
During the event, Renault car clubs that gather aficionados of the brand’s models made in Brazil – Mégane/Scénic Family, Clio Club and Sandero Club – have also been honored.

20 YEARS OF LOCAL PRODUCTION AND A RECORD MARKET SHARE IN BRAZIL
 
With a local production since 1998, Renault is posting consecutive market share records, which culminated with an all-time record in the period from January to October this year, when it reported 8.6% of market share. Renault Brazil’s footprint expansion is strongly connected with the success of the latest models it introduced, the Captur and the Kwid, which is the top-selling model in its class, with over 45% of market share among entry models in the compact segment, in the January to October period.
 
The brand currently manufactures seven models locally: Kwid, Sandero, Logan, Duster, Duster Oroch, and Captur – all of them seen at the brand’s booth at the São Paulo Motor Show –, as well as the Master van. In 20 years of innovation in Brazil, Renault has made approximately 3 million cars and 4 million engines.
 
“Renault maintained its investments in Brazil, even during periods of economic instability. This have allowed us strengthen our industrial footprint and introduce models that meet the needs of local consumers. We have exceeded 8% of market share and we intend to achieve 10% by 2020. The high level of customer acceptance makes us confident that we are following the right path”, said Luiz Fernando Pedrucci, Chairman at Renault Latin America.
 
Renault Brazil’s Ayrton Senna Complex comprises four factories in the state of Paraná: a passenger car plant (Curitiba Veículos de Passeio - CVP), a light commercial vehicles plant (Curitiba Veículos Utilitários - CVU), a powertrain plant (Curitiba Motores - CMO) and the aluminum die casting plant (Curitiba Injeção de Alumínio - CIA), which started to operate this year. Today, the Ayrton Senna Complex operates in three shifts, with 7,300 employees. In order to manage its societal and environmental operations, Renault established its Renault Institute, in 2010. Approximately 700 thousand people in Brazil benefited from the Institute’s activities focused on two pillars of activity – Sustainable Mobility and Inclusion.
 

 

120 years in the world

 

Since its formation 120 years ago, Renault has had three lives. That of the company’s founder (1898- 1944), that of the Régie Nationale des Usines Renault (RNUR), wholly owned by the French State (1945- 1995), and that of Renault SA (1995-present). Nevertheless, these three lives form a single experience, the life of a car manufacturer that has always deftly adapted to changing times, changing societies, and evolving economies.

 
Over 120 years, Renault has stayed wholly in tune with the demands of an ever broader and more international clientele, remaining the beating heart of automotive life to fulfil those aspirations, measuring and analyzing societal changes in a mobility-loving world, where the freedom to move, to travel, to endeavor became increasingly essential. Renault’s longevity was built on the understanding of lifestyles and uses, the desire to make people the defining element in the worlds of automobiles and technology.
 
What makes a Renault a Renault today? Looking back through history, we can see that it is a vehicle forged by values, expressed through models that combine automotive passion, exploration, discovery, family, work, recreation…and emancipation.
 

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