Thursday, April 18, 2019.

Renault opens innovation lab at Cubo Itaú and launches carsharing project with its ZOE EV

Renault is launching today the Renault Lab in São Paulo, its all-new innovation center in collaboration with Cubo Itaú, the largest hub aimed at fostering technological entrepreneurship in Latin America. The purpose of the new lab is in line with the hub’s own purpose: to bring together entrepreneurs, large companies, investors and universities in one place to innovate, search new business models, new ways of working and challenge the status quo for a better world. The Renault Lab is also launching a carsharing scheme with its all-electric ZOE.

“An innovation-driven brand cannot stand still. The purpose of the Renault Lab is to have a strong presence in this ecosystem to design and offer innovative solutions for both sustainable mobility and industry 4.0”, says Ricardo Gondo, president at Renault Brazil.

Renault’s initiative is connected with the role of Cubo Itaú – founded by Itaú Unibanco with Redpoint eventures – in stimulating cultural and digital transformation in large organizations, enhancing relevance and strengthening the startup ecosystem. “Cubo Itaú has been showing the market new ways of working together and we realized that our proposition is being quite well received, such as the new collaboration we are announcing today. Renault is a big company that is coming to add value to our venture capitalists’ portfolio, in addition to strengthening the high level of exchanges and lessons learned”, says Reynaldo Gama, Cubo Itaú’s head of operations and corporates.

Now Renault Lab is part of the brand’s innovation ecosystem that includes the Creative Lab, located at the São José dos Pinhais plant, in Paraná, and the America Digital Hub, in São Paulo.

The carsharing initiative is an all-electric mobility solution targeted at Cubo Itaú’s more than one thousand residents in addition to Renault’s over 300 employees who work at its São Paulo Office, in the Vila Olímpia district. The carsharing service is available via a platform designed by Joycar (a startup hosted at Cubo Itaú), which uses a charger developed in collaboration with Efacec. The carsharing service is offered at R$ 6.00 for every 15 minutes.

Carsharing and mobility
Groupe Renault has pioneered in the EV segment and is the top brand in all-electric car sales in Europe, a segment that increased by 45% in 2018. However, Renault is not only committed to designing, manufacturing and selling cars – it also offers mobility solutions.

“Renault is bringing to Brazil its expertise in sustainable mobility projects carried out in a number of countries worldwide. We want to do more than offer mobility solutions – we want to set the standards in sustainable mobility in Brazil”, says Gondo.

The employee carsharing program in São Paulo follows the recent initiative implemented by Renault after a POC (Proof of Concept) carried out at its Ayrton Senna Complex, in São José dos Pinhais, Paraná, where it makes its company car fleet available to company employees through the Renault Mobility app. The carsharing service is available 24/7 and employees can make reservations to pick up and drop off a car at the Renault plant.

Another example of carsharing initiative is the collaboration entered between Renault and engineering firm MRV, by means of a POC carried out in a gated community in the city of Belo Horizonte (state of Minas Gerais) which will soon be launched in São Paulo. In this case, a Renault ZOE EV is available for carsharing among residents and the entire process is managed by the Renault Mobility app.

Get to know more about Renault’s mobility projects worldwide:
  • Moov’In Paris: carsharing service for immediate reservation via mobile app. Designed in France, the service offers 100 ZOE and 20 Twizy at 0.39 euros a minute in Paris and Clichy.
  • Zity: The carsharing service operates with more than 650 ZOE in Madrid, Spain.
  • Smart Island: the collaboration with public and private organizations is channeled into smart electric ecosystems, connected, smart and eco-friendly vehicles, as well as second-life electric car batteries.
    • Porto Santo (Portugal): 14 ZOE and 6 Kangoo Z.E.
    • Belle-Île-en-Mer (France): 18 ZOE and 2 Kangoo Z.E used by carsharing and car rental services. Solar energy storage, seven charging stations, second-life electric car battery project.
  • Renault Mobility: available in Paris, the carsharing app allows booking in advance.
  • Marcel: 24/7 ride-hailing service that uses the ZOE EV.
Since 2013, Renault Brazil has been selling its EVs through collaborations entered with approximately 20 organizations that implemented sustainable mobility projects with its models ZOE, Twizy, Kangoo Z.E. and Fluence Z.E., including Porto Seguro, FedEx, CPFL and Itaipu, among others. With more than 200 Renault EVs are already seen on Brazilian roads, it is the top brand of all-electric cars in Brazil.

During the latest edition of the São Paulo Motor Show, in November 2018, Renault started sales of its ZOE to end consumers at R$ 149,990, through its dedicated website, as well at two dealerships: Sinal, in São Paulo, and Globo, in Curitiba. Approximately 20 ZOE have been delivered to end consumers and a new batch is arriving this month to meet new orders.
About Groupe Renault
Groupe Renault has manufactured cars since 1898. Today it is an international multi-brand group, selling close to 3.9 million vehicles in 134 countries in 2018, with 36 manufacturing sites, 12,700 points of sales and employing more than 180,000 people.
To address the major technological challenges of the future, while continuing to pursue its profitable growth strategy, Groupe Renault is focusing on international expansion. To this end, it is drawing on the synergies of its five brands (Renault, Dacia, Renault Samsung Motors, Alpine and LADA), electric vehicles, and its unique alliance with Nissan and Mitsubishi Motors. With a 100% Renault owned team committed to the Formula 1 World Championship since 2016, the brand is involved in motorsports, a real vector for innovation and awareness.

About Cubo Itaú
Inaugurated in September 2015 by Itaú Unibanco in partnership with Redpoint eventures, Cubo Itaú is the largest hub for technological entrepreneurship in Latin America, a non-profit organization that accelerates the connection and business development between large companies and startups. Cubo Itaú is located in the Vila Olímpia region of São Paulo, and has 1,250 residents in different segments, in addition to the more than 250 member startups and alumni present on the Cubo Digital platform, which includes entrepreneurs from all over the world. The space also offers workshops, lectures and meetings relevant to the growth of the innovation ecosystem. More information can be found at
About Joycar
Founded in 2012 by Rafael Taube, Joycar tops the corporate carsharing market. The Brazilian startup is in love with mobility and believes that every car deserves to be shareable. Designed to operate carsharing services in gated communities, it decided to become a tech company and provide its platform to businesses willing to reduce their fleets, car rental companies that want to innovate or people disposed to share their cars with others. Joycar has a unique technology in Brazil, including car-embedded hardware and a powerful software to manage fleets, users, bookings, billings and reports. Joycar’s client portfolio includes ALD Automotive, BASF, CPFL, DHL, General Mills, Guardian Glass, Kroton, Petrobras and Votorantim.

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