Monday, October 05, 2015.

Duster Oroch pick-up launch event: Renault Institute presents ongoing CSR projects

The Renault Institute, whose purpose is to promote actions channeled into socio-environmental sustainability, took part in the launch event of the Renault Duster Oroch pick-up at the City of Arts, with an exhibit of its major CSR projects: the Sewing House aimed at the generation of income for women at the Borda do Campo community, in São José dos Pinhais (PR), and The Road and Me, a Road Safety Education program focused on children.
The initiatives are part of Renault Institute’s pillars of activity: Human Capital, channeled into Social Development, Education and Diversity (including the project for the generation of income at the Borda Viva Association); Road Safety Education, focused on social responsibility, particularly The Road and Me project, as well as Environment, to promote environmental sustainability.
Launched in 2010, the Sewing House project is managed by the Borda Viva Association, which is backed by Renault, with the purpose of offering training courses to women that live in the community, for example sewing, silk-screening and fabric printing. Once they are prepared, they join production workshops focused on the generation of income. Thanks to collaboration with the Catholic University of Paraná, Fashion Design students ensure the items manufactured have an attractive look.
At the launch event of the Duster Oroch pick-up, the Sewing House is introducing a new product range, with totes, litterbags and cases, among other promotional materials and gifts. The items are manufactured through upcycling of scraps, for example seatbelts, seat trim, tissue, etc. donated by partner companies including Faurecia, Lavitta Engineering, Dudalina, L’Oréal, Autoliv and São José Shopping Mall.
The Sewing House developed expertise to manufacture anti-hail nets. Today, they are used at Renault’s car park in order to prevent damage from hailstorms, as well as the Curitiba airport parking. The project is carried out in the framework of collaboration with Soltecnica (SP), which manufactures car covers and shade modules.
The Borda Viva Association has the purpose of promoting social development at the Borda do Campo community, in the neighborhood of the Ayrton Senna Complex. Backed by the Renault Institute since 2010, it has turned into a benchmark in terms of transformation of a community with the help of a private enterprise.
The Road and Me project
Road Safety Education is a major pillar of activity of the Renault Institute and The Road and Me is its flagship program. Channeled into children aged 7 to 11 years old, it has the purpose of raising the awareness of road safety among future drivers. The strategy is based on classroom training combined with practical activities in a minitown to simulate real traffic situations.
In-class activities are organized based on educational kits specially designed and distributed by the Renault Institute. The educational, easy-to-understand material was developed by educators with pedagogical approaches. Thanks to collaboration with the Catholic University of Paraná, 450 teachers were trained to deploy the kits properly in Curitiba schools alone, in 2015.
In terms of practical activities, the project is livened up in a minitown specially built for educational purposes, where collective and individual mobility situations are experienced by children through ludic activities, such as driving a mini EV with a schoolmate as a passenger, in addition to exercising intermodal transportation by combining itineraries on foot and by bike, as well as learning to respect diversity, like elderly and disabled people. The experience is complemented by environmental sustainability classes about the generation of solar and wind power.
Launched in 2012 in São José dos Pinhais (PR), in collaboration with Ecovia (EcoRodovias group) and the local City administration, the project was given a new momentum since 2014. Today, it is present in Quatro Barras (PR), Pelotas (RS) and, more recently, in Curitiba, with more than 240 public schools involved, for the benefit of nearly 40 thousand students. In 2015, four other municipalities in the States of Paraná and São Paulo are expected to receive the project, and other four cities from different States are being prepared to implement it.
In addition to implementation through collaborations with city administrations and schools, the project involves itinerant presentations in parks, shopping malls and events in the cities of Maringá (PR) and São José dos Campos (SP), as well as at Casa Cor, a major architecture exhibition, in São Paulo.
The Road and Me program is a Renault Group initiative. In 15 years of activities, it was already implemented in 35 countries, with the distribution of 730,000 educational kits, for the benefit of nearly 13 million people. It is the world’s largest road safety education program implemented by a car manufacturer.
Created five years ago, the Renault Institute develops and backs a number of projects connected with its three pillars of activity, namely:
Generation of income is incentivized through a Commercial Kitchen, launched in 2002. With the support of the Industrial Social Services (SESI) in Paraná, women that live in the community attend cooking classes to be prepared to work at the Borda Viva Community Restaurant, where they prepare not only meals for local residents in need, but also cakes, breads, patisseries, snacks and juices to be delivered as coffee-break items to nearby companies and events.
Food Safety and Volunteer Work
At the Borda Viva Association, the Commercial Kitchen has implemented a food safety program focused on schoolchildren living in social vulnerability situations. The meals are prepared by women who live in the community to be served to 180 children on a daily basis (45 thousand meals a year).
Volunteer work is strongly encouraged by the Renault Institute. On weekends, about a hundred Renault employees volunteer to renovate the schools located at the Borda do Campo community, in the environs of the Ayrton Senna Complex. Volunteers lend a hand in the restoration process with painting, masonry and gardening, among others maintenance activities.
Education and inclusion
Education is another major issue pertaining to the Human Capital pillar. Therefore, Renault invested in the construction of a building to receive a new Nursery School at the Borda do Campo community, in São José dos Pinhais. It was then donated to the Borda Viva Association, which rents it to the City Government and thus became a major source of revenue. The Renault Institute also backs the Árvore dos Sapatos Nursery School, which takes care of 250 local children every day.
Sponsoring sports is a way of promoting social development, inclusion and citizenship. Therefore, the Renault Institute sponsors a sitting volleyball team from the Free University for Human Efficiency (UNILEHU) – gold medal at the Parapan American Games in Toronto and current Brazilian titleholder – in addition to wheelchair fencing athlete Sandro Colaço, who has won a number of silver (4) and bronze (4) medals at the Brazilian Championship and the Brazilian Cup.
Renault Experience Challenge
Channeled into university students countrywide, the Renault Experience Challenge is aimed at encouraging students to contribute with creative and innovative ideas, through projects focused on the auto industry. In its fourth edition, this year’s competition is organized in the framework of “Road Safety Education”.
Courses mostly connected with the project are Engineering, focused on vehicle safety equipment; Design, whose aim is to stimulate ideas about the behavior of autonomous cars in urban environments; Business Administration, focused on a carmaker’s strategic plan; and Communication, for the development of promotional campaigns aimed at raising the awareness of Road Safety Education.
In addition to The Road and Me project, this pillar includes other programs such as the Open Forum on Traffic and Transformation – New Approaches to Safe Mobility;  the Defensive Driving project aimed at youngsters and the  Road ‘Safety’ Show. With its third edition organized this September, the Open Forum is a project implemented in collaboration with institutions such as FIEP-SESI-PR through CIFAL (a Global Network that is part of the United Nations Institute for Training and Research), and  Ecovia, a toll road concession company.
Targeted at youngsters and adults, this year’s edition had as keynote speaker sociologist Eduardo Biavati, who specializes in road safety education, as well as Cacá Clauset, two-time champion at Rally dos Sertões, and Bia Figueiredo, Stock Car driver and the only woman to win the Brazilian Formula Renault Championship. The event was also the first time the Defensive Driving project was organized to youngsters at the Curitiba International Circuit.
Taking into account that 90% of car accidents result from human failure, and that the people more likely to be involved in road accidents are youngsters aged 18 to 25 years old, the course is aimed at demonstrating to young drivers the risks provoked by unmindful drivers.
The Road ‘Safety’ Show was developed and presented by Spain’s TRAFPOL-IRSA-International Road Safety Academy to university students aged 16 to 21 years old, and was taken to institutions such as the Catholic University of Paraná, Positivo University and Faculdade das Indústrias.
Renault Brazil has one of the largest protection areas among carmakers with an industrial footprint in Latin America: 60% of its Ayrton Senna Industrial Complex is covered by a natural reserve. As to operations, 98% of its 70 thousand tons of waste generated every year are recycled or recovered. In addition, water and power consumption was reduced by 50% per vehicle manufactured, in the last seven years.
Production of Renault vehicles also involves the brand’s concern with the environment. As a result, six models (versions of the Clio, Sandero, Logan, Duster, Fluence and Kangoo) scored an “A” in the Brazilian Fuel Efficiency Labelling Program (PBEV) for their low fuel consumption. In addition, Clio, Sandero 1.0, Logan 1.0 and Fluence not only were given an “A” in their respective categories, but were also ranked “A” in all classifications. Therefore, they were also given a label according to the National Program for the Rational Use of Oil Derivatives and Natural Gas (CONPET).

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