Wednesday, January 15, 2020.

Renault Brazil is recognized by the World Economic Forum as a Fourth Industrial Revolution Lighthouse

Renault’s Ayrton Senna Complex is Latin America’s first manufacturing site to notch up the recognition, thanks to the integration of technologies to increase efficiency and drive innovation

This Wednesday (15), Renault Brazil’s Ayrton Senna Complex – which houses four factories – has been recognized by the World Economic Forum as a Fourth Industrial Revolution (4IR) Lighthouse, for being actively deploying Industry 4.0 initiatives, rolling out and scaling up viable technologies, in order to drive positive impact to the organization.

The car manufacturer has become one of the latest additions to the “Global Lighthouse Network” of organizations driving significant operational and financial impact from the 4IR by transforming factories and business models.

“We are very proud of this recognition, which gives us extra confidence to continue to pursue the path of innovation. Our investments in the development of 4IR solutions are aimed at increasing agility and making people’s lives easier, from employees to end-users”, says Ricardo Gondo, president at Renault Brazil.

One of the key factors that contributed to achieve this recognition was large-scale digital transformation across the operation, from manufacturing to sales, including employee recruitment, capacity development and training.

With the aim of rolling out an innovation culture companywide, Renault has trained more than 700 employees on the agile methodology, besides implementing digital smart technologies to display real-time metrics.

Staffing and Training
Renault Brazil’s staffing is managed by the Kenoby platform that allows storing résumés for future use, as well as optimizing and speeding up the application process. Renault makes use of mixed reality tools to train operators at the body shop, such as virtual reality goggles with 3D visualization that allows operators to perform bodywork tasks on a simulated environment that ensures safety.

Production Process
Renault has substantially deployed multiple technologies to speed up and facilitate production operations. It currently uses over 230 automated guided vehicles (AGVs) to automatically resupply production line components. The autonomous vehicles are portable robots that follow controlled paths to transport materials and tools around the shop floor, ensuring compliance with the production program.

The car manufacturer has expanded the use of robots, including collaborative robotics, which means that repetitive and strenuous tasks are performed by the so-called cobots that are designed to work with humans in a flexible form of human-machine interaction. Additionally, larger robots allow expediting the production process at the body shop by performing welding tasks.  

Renault Brazil’s production supervisors use tablets that display real-time metrics, so that they can precisely follow the production process and enhance their capacity to react whenever an issue is detected at the production line. The digital devices also allow optimizing the storage and merger of data that is later used to improve processes while being connected to the commercial and supply chain areas. Overall, more than 200 professionals are digitally connected through the use of tablets.

Now, customers are delivered enhanced safety and reliability, thanks to the use of RFID - Radio Frequency Identification technology that allows pinpointing and tracking every car from production to delivery at dealerships or ports for overseas transportation, which allowed reducing by 30% the dispatching time.

Vehicle Distribution
In order to sell the cars manufactured at its Ayrton Senna Complex, Renault has a comprehensive platform that combines all stages of the purchase process, from financing, trade-in value assessment, and payment via bank slip, for added convenience and peace of mind for customers shopping for a Renault model. The Kwid, Sandero, Stepway and Logan are already available for purchase at, which can be accessed from a smartphone, tablet or desktop. The platform has been designed bearing in mind Brazilian consumers, who are increasingly connected and looking for hassle-free digital solutions that meet their daily needs with safety, transparency and speed.

Innovation Ecosystem
To innovate in new ways to deliver better solutions, Renault has implemented an innovation ecosystem that integrates hubs, universities and the academia. Seven innovation hubs have been established, five of which in 2019 only: Renault LAB at Cubo Itaú, in São Paulo, Renault LAB at the Federation of Industries of the State of Paraná (FIEP), at the universities Positivo, FAE and UFPR, in Curitiba, the Creative LAB, at the Ayrton Senna Complex, in the city of São José dos Pinhais, and the America Digital Hub, in the city of São Paulo.

The America Digital Hub is channeled into the development and acceleration of digital projects, while the Creative Lab develops projects targeted at the production line. Through the use of 3D printers, prototypes for testing purposes and even tooling are produced in-house, thus saving time and money for the organization, without the need to turn to third parties.

Groupe Renault has manufactured cars since 1898. Today it is an international multi-brand group, selling close to 3.9 million vehicles in 134 countries in 2018, with 36 manufacturing sites, 12,700 points of sales and employing more than 180,000 people. To address the major technological challenges of the future, while continuing to pursue its profitable growth strategy, Groupe Renault is focusing on international expansion. To this end, it is drawing on the synergies of its five brands (Renault, Dacia, Renault Samsung Motors, Alpine and LADA), electric vehicles, and its unique alliance with Nissan and Mitsubishi Motors. With a 100% Renault owned team committed to the Formula 1 World Championship since 2016, the brand’s involvement in motorsports serves as a real lab to drive innovations that are rolled out on production models.

Renault Brazil’s Ayrton Senna Complex is in operation since 1998, employing 7,300 people, with four factories in the city of São José dos Pinhais, state of Paraná: a passenger car plant (CVP), a light commercial vehicles plant (CVU), a powertrain plant (CMO), and the aluminum die casting plant (CIA). In the last two decades, the brand has already manufactured over 3 million vehicles and 4 million engines in Brazil. With over 1,000 engineers, Renault Technology Americas (RTA) is an engineering center located at the Ayrton Senna Complex channeled into research & development of products targeted at Latin-American markets. In addition to administrative offices, in São Paulo Renault has the only design center established by the Group in the Americas.

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