Monday, June 30, 2014.

The all-new Sandero: building on the model’s success

Bold design and best-in-class interior room: the new generation of Renault’s hatchback offers first-in-class equipment

Sandero’s first generation made its global market debut seven years ago in Brazil. Developed by Brazilian engineers and designers that took into account local consumers’ needs and tastes, it is now a success evidenced by approximately 500 thousand units sold since its launch.
The Sandero competes in the tough compact hatchback segment, which corresponds to 50% of the total passenger car sales in Brazil. A large segment that has a diverse target consumer group. The model is a benchmark in robustness and interior room, with a best-in-class trunk that pleases both families and young singles, who look for a beautiful, functional and fully equipped car. Thanks to the Media NAV, the Sandero also grabs the attention of mobile aficionados, who cannot go without technology.
“The New Sandero is an evolution in terms of affordable innovation and design. It has always been recognized for its best-in-class interior room and robustness”, says Olivier Murguet, president, Renault Brazil.
Renault is deeply concerned with providing the latest technology for the greatest number. Therefore, the new Sandero offers automatic air conditioning, the 1.2 version of the Media NAV (a complete multimedia system including GPS, audio system, Bluetooth, Eco-coaching and Eco-Scoring), as well as cruise control, among other technologies, making occupants’ lives easier.
The New Sandero was built on a new platform, with a new structure, new electrical system, new steering, suspension and braking systems. Although it comes with completely revamped interior and striking new exterior lines, it capitalizes on its inherent qualities of roominess and load capacity, in addition to a three-year warranty and being economical to run and own.
“The Sandero was developed for the Brazilian market and represents 40% of Renault’s total sales. Now the success story continues with the New Sandero”, says Gustavo Luis Schmidt, commercial vice-president at Renault Brazil.
The New Sandero has a dynamic, sophisticated design, incorporating the new visual identity of the brand created by Laurens van den Acker, Senior Vice President, Corporate Design.
The interior also shows signs of evolution, with high-quality materials and components that increase comfort. The ample interior room – one of its highly praised qualities – is one of its mainstays.
The new 1.0-liter, 16-valve Hi-Power engine that equips the Clio and the New Logan is also a novelty. With four valves per cylinder delivering up to 80 horsepower (running on ethanol), it is even more economical and was awarded an A by the Brazilian Fuel Efficiency Labelling Program that rates cars according to fuel consumption.
Modern design and new brand identity
The new brand identity was created based on the notion of life cycle and materialized in five concept cars: DeZir, Captur, Frendzy, R-Space and Twin’Z. Renault’s “life cycle” design strategy encompasses the experiences of its customers as they fall in love, discover the world, found a family, work, play, and attain wisdom.
From the new concept cars, the new visual identity defined by Renault designers was reflected in mass production models. Just as the New Logan, the New Sandero’s design was developed with the participation of Renault Design Latin America (RDAL). Located in São Paulo, it is the brand’s first design studio in the Americas.
The frontal design features the brand identity in a larger, vertical logo clearly visible and positioned right in the center of the front grille, with chromed moldings that stretch into the headlamps. On the Dynamique version, the lower grille has a sporty design that shares the spirit and design of a beehive and chromed moldings on fog lamps, for a more sophisticated look. A distinctive design line starts on the hood, crosses the windshield and follows towards the rear, adding fluidity.
The raised waistline inspires the perception of robustness, strengthened by the lines and the front and rear bulky bumpers, with well-defined curves. Exterior door handles are aligned with door surface, in addition to a black B-pillar trim (Expression and Dynamique versions), giving an impression of evenness to glass panels. The Dynamique version has an even more sophisticated look, thanks to its mirror-mounted turn signals.
Similarly, on the rear end, the proportion between the glass panels and solid surfaces and the raised waistline overtly suggest the exceptionally roomy interior. The exclusive design of the rear lights and the bulky bumpers contribute to a strong and robust look.
Best-in-class interior room
The ample, comfortable interior is still one of the model’s strong points. A new interior design makes it even more cozy and pleasing for both driver and passengers. Life on board quality is strengthened by new materials, new colors and textures, and attention to detail heralding a new sense of comfort.
The all-new dashboard has a modern, smooth touch design. A three-spoke steering wheel has an anatomic grip and features the chromed Renault logo right in the center. The Dynamique version has steering-mounted cruise controls (speed limiter and regulator).
The white-lighted instrument cluster sports three displays: an analogic rev counter and speedometer and a digital fuel gauge and multifunctional cruise control display, allowing drivers to check instantaneous and average fuel consumption, range, fuel consumption level, average speed, total and partial distance traveled. The gear-change indicator is another fuel economy aid.
The best driving position is easily obtained thanks to all-new seats with continuous adjustments and a left side footrest. The Dynamique version offers the unprecedented Cover Carving (CCT) Technology, first seen on the New Logan on global scale. In addition to a sportier look, it has thicker foam cushions ranging from 5 to 20 millimeters.
The New Sandero’s interior offers 8 to 11 storage compartments, depending on the version. Front and rear door panels include a map and bottle holder (each front door can hold a 1.5 liter bottle). The huge glove compartment has a 5.7-liter capacity. Specific compartments for drink cans and cups are found on the central console ahead of the gear lever and behind the handbrake.

The trunk volume of 320 liters in standard position is unbeatable in this segment and features a new remote lock on the driver’s side. The split-folding rear seat is now available on all versions of the New Sandero. With the rear seat completely folded down, the maximum loading capacity reaches 1,196 liters.

Affordable innovation
Renault continuously invests to make new technologies available to the greatest number, such as the first-in-class automatic air conditioning.
The computer-controlled air conditioning offers maximum comfort, with sensors that control the temperature inside the cabin.
The New Sandero sports the Media Nav 1.2 system, with an in-dash large 7’’ color touchscreen that includes Eco-Coaching and Eco-Scoring, in addition to GPS, Bluetooth, radio, outside temperature and pop-up information on the automatic air conditioning.
The Eco-Scoring function assesses the driver’s performance in the end of the trip, taking into account gear changes, speed regularity, consumption and distance traveled. The Eco-Coaching feature instructs drivers for a more economical driving.
Having Bluetooth connection means you can phone without taking your hands off the wheel, synchronize your phonebook and log, and play music from a mobile device directly through the vehicle loudspeakers. All commands are displayed on the in-dash screen.

The Media Nav 1.2 also features a GPS, with easy programming and offering a wide array of points of interest. Directions may be set and saved when a map is shown onscreen. The system displays the expected time of arrival, distance to travel, average speed and other useful information.

Personal mobile devices are connected to the front-panel USB/iPod or jack, and are controlled directly from the touchscreen or from the steering wheel controls. Hands free connectivity enables drivers to listen to music, answer phone calls or change radio stations. The audio and air conditioning systems are located on the center part of the dashboard.

The Media Nav system earned a podium position in the Renault range. Last year, 55% of all Sandero models sold were originally equipped with the celebrated multimedia system. First model equipped with the 1.2 version, 75% of the New Logan sold now has a factory-installed GPS system.

Other equipment offered by the New Sandero incorporate a cruise control (speed limiter and regulator). The speed limiter function will not allow the vehicle to accelerate beyond a pre-set maximum; this can be overridden by fully depressing the accelerator pedal, which proves helpful in overtakes.

The trip computer includes six features: average fuel consumption, real time fuel consumption information, range, distance traveled and average speed.

New platform
Just as the New Logan, the New Sandero is built on an entirely new platform. The latest generation has all-new structure, body, suspension, steering and brakes. Approximately 80% of the components are new.

The new electrical system stands out. It was improved to receive additional comfort and assistance tools and ensures thorough compatibility with the new gadgets thanks to a recently incorporated multiplexing system.

The new suspension was developed to provide maximum comfort, stability and durability, taking into account the local driving conditions. The front and hear overhangs are 33mm and 25mm larger, respectively. Equipped with a new variable assistance, steering is now firmer and safer.

The New Sandero has a McPherson strut suspension, with wishbone-shaped arms and shock absorbers integrated to coil springs – the Dynamique version has also a stabilizer bar. The rear semi-independent suspension features a transversal torsion-beam axle, coil springs, vertical shock absorbers and a stabilizer bar.

Designers gave special attention to acoustics on the New Sandero. The surface area of soundproofing components has been increased and the padding quality improved, in engine compartment and windscreen areas. This substantially reduces engine noise in the passenger compartment. Airflow noise is reduced by additional aerodynamic sealing in the doorways. In addition, certain superstructure parts have been reinforced to avoid unpleasant resonance effects. The result is an all-round quieter traveling environment.

Special attention was paid to the installation of front suspension arms in the underframe mounted with cushions on the monocoque. The bushings attaching the suspension arms to the body ensure acoustic insulation, stiffness and the necessary support for greater maneuverability and safety on curves.

Enhanced safety
The New Sandero has driver and passenger air bags as standard features, as well as ninth generation ABS, with electronic brake distributor (EBD). The CAR system activates locks automatically when the car reaches 6 km/h, for further peace of mind.
In a frontal collision, the sudden deceleration can cause driver or passengers to slide down under the lap section of the seatbelt. Anti-submarining protection helps eliminate this danger by holding the body firmly in the seat. The three-point front seatbelts (a standard feature on all Renault models) are height adjustable and have load limiters calibrated to protect the thorax on impact.

The New Sandero’s front and rear structures have reinforced programmed crumple zones. The shape, thickness and stiffness of the bumper and hood area are designed for improved impact absorption in the event of frontal impact. The cabin has a rigid construction to protect occupants, with a reinforced B-pillar and upper cross section, providing a survival cell that protects passengers in case of impact, minimizing lesions. Childproof locks prevent all doors from being opened from inside the vehicle.
The folding, retractable steering column is positioned to reduce the risk of contact with driver’s knees. In case of a frontal impact, a pendulum system impedes the engine from invading the cabin and pedals move downwards to avoid hitting the driver’s feet.
The power steering response has been adjusted. To improve trajectory control at higher speeds, the steering power is automatically trimmed back on large curves. Moreover, to improve maneuverability, when parking for example, power is increased for wide turn angles, along with the smaller turning circle (10.6 meters).
Economy and efficiency
Two motorization options are available for the New Sandero: the 1.0-liter 16-valve Hi-Power and the 1.6-liter 8-valve Hi-Power engine, both known for their good performance and fuel efficiency attributes. They are both dual fuel engines, which means that they run on either gas or ethanol or a combination of the two.
The New Sandero’s engines benefit from Renault’s expertise in Formula One. The brand powers 4 teams in the highest class of single-seater auto racing and won the last four world championships with Red Bull Racing Renault’s driver Sebastian Vettel. Local powertrain development is carried out at the Renault Technology Americas (RTA), an engineering center situated next to the company’s São José dos Pinhais plant, in Paraná.
The new 1.0 16-valve Hi-Power engine first seen in the Clio and also available for the New Logan is praised for its fuel economy, being awarded an A on the Brazilian Fuel Efficiency Labeling Program (PEBV), implemented by INMETRO [National Institute of Metrology, Standardization and Industrial Quality], in partnership with the Ministry of Mines & Energy’s CONPET [National Program for the Rational Use of Oil Derivatives], with technical and administrative support provided by Petrobras. With four valves per cylinder, it delivers 80 horsepower running on ethanol or 77 hp on gas. Maximum torque ranges between 10.2 kgfm (gas) and 10.5 kgfm (ethanol) at 4,250 rpm.
The 1.0-liter 16-valve Hi-Power engine is available for the Authentique and Expression versions. In urban driving conditions, it consumes 8.1 km/l (on ethanol) and 11.9 km/l (gas), while in extra-urban conditions it consumes 9.2 km/l (on gas) and 13.4 km/l (ethanol).
The Expression and Dynamique versions are offered with another engine option, the 1.6-liter 8-valve Hi-Power engine. Running on ethanol, it delivers 106 horsepower and 15.5 kgfm of maximum torque and 98 horsepower, 14.5 kgfm of maximum torque running on gas. 85% of its torque is available from 1,500 rpm, ensuring a gain in agility, especially in urban driving conditions, in addition to faster pick-ups, which is particularly important on the road.
Another fuel economy aid, on all versions of New Sandero is the gear-change indication provided by an upward or downward arrow display, thus lighting the way to better fuel economy signaling to drivers when to change gear at the optimum moment.

Four versions
The New Sandero is available in four versions: Authentique 1.0, Expression 1.0, Expression 1.6 and Dynamique 1.6. The main standard features list is given below:
  • Authentique with a 1.0-liter 16-valve Hi-Power engine: dual front air bags, ABS with EBD (electronic brake force distribution), power steering, height adjustable steering column, heating system, rear window demister, high mounted brake light, 15’’ alloy wheels with 185/65 tires, manually adjustable door mirrors, remote trunk and fuel filler door release.
  • Expression with a 1.0-liter 16-valve Hi-Power or 1.6-liter 8-valve Hi-Power engine:  includes Authentique equipment plus AM/FM/CD audio system with 2 DIN + USB + Bluetooth connection, front power windows, perimetric alarm, trip computer, body color side view mirrors and door handles, black B-pillar trim.
  • Dynamique with a 1.6-liter 8-valve Hi-Power engine: includes Expression equipment plus CCT technology seats, 15’’ alloy wheels, fog lamps, rear power windows, cruise control, mirror-mounted turn signals, power side view mirrors, 1/3-2/3 split-folding rear seat and leather-wrapped steering.
Accessory range
New Sandero buyers may customize their cars with a wide array of accessories specially developed for the model. All components were type-approved and are factory guaranteed. Alarm, tow bar, fog lamps, chrome tailpipe extension, 15’’ alloy wheels, parking sensor and a wide range of CD/MP3 audio systems are available, among others.

The Kit Sport shines through with side skirts, front and rear spoilers and a rear airfoil.
In addition to customizing and/or increasing comfort levels, customers having original equipment installed on their New Sandero ensure that the 3-year warranty benefits remain unchanged.

My Renault: a new customer relationship concept   
The brand’s customers may rely on My Renault, an innovative online platform designed to provide a number of information to Renault owners, in addition to offering special promotions of products and services at the dealer network.

Thanks to a user-friendly interface, My Renault allows building an exclusive and personal car owner’s page to gather all relevant information, from the driver’s handbook to fuel consumption.

Relevant warnings are also sent to the owner’s page, such as schedule maintenance dates, in addition to customized offers of parts, accessories and services for the ownership period.

Benefits also include progressive discounts on scheduled maintenance services – from 5% to 20% - and an R$500 bonus to trade-in your car or buy a new one.

After sales
The 3-year / 100,000-km warranty applies to all versions of the New Sandero, involving a visit every 10,000 km or every year.
For versions without air conditioning, the scheduled maintenance costs the equivalent to R$1 a day if the total cost of the maintenance program is divided into the number of days corresponding to three years. This is one of the lowest running costs in its class.

The Renault aftersales network also offers a range of fixed-price packages for scheduled maintenance and components, including wearing parts, allowing customers to spread expenses across the whole vehicle ownership time for maximum peace of mind, since fixed-price packages include parts and labor costs.
New Sandero owners may rely on the Renault Assistance, a roadside and breakdown assistance available 24/7. If your vehicle breaks down, the Renault Assistance will bring help for a prompt local repair at the roadside. If your vehicle cannot be repaired, it will be transported to the nearest authorized Renault dealer. The Renault Assistance service is offered free of charge during the first 24 months after the date of first purchase.

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